Blog

Introduction In today’s ever-evolving business landscape, finding success requires more than just a well-crafted product or service — it demands an expansive vision. Imagine your sales as a delectable pie; a single market represents just one slice. While that slice may be satisfying, the true potential lies in fine slicing your sales pie, spreading it […]

A True Story! When I started leading my company into exports in 1994, I got a rude shock that prices of truck parts made at our plant were similar to prices of parts made in Germany! Why would anyone buy from a company located in Islamabad, Pakistan at a German price? Imtiaz Rastgar This rude

Pakistan’s small, knowledge based companies are leading in agility and innovation.They tend to see opportunities, in services, which are missed by large companies. AirAudit (Pvt.) Ltdis one such enterprise.With presence in Karachi, Lahore, Faisalabad and Islamabad, this young Pakistani company has discerned the huge losses being incurred by large scale manufacturing companies in their compressed