Your guide to market research (part 1) - Your research assistant

Could you imagine what people in Spain really want to buy - instead of what you want to sell them?
How about people in Portugal, Greece or other Southern EU countries? Do consumers in these countries want to buy the same? Maybe for Italy you have to think differently in terms of product size, application, colour, design or packaging. How about consumers or buyers in Northern or in Eastern EU countries? Maybe your product needs less adaptation there.

The CBI export manual your Guide to market research is divided into three parts. Part 1 assists you by providing basic guidelines with simple research methods. The conclusions from your research findings enable you to discover your business problems, identify market opportunities and anticipate developments on focussed EU markets. Part 2 assists you in the research process and part 3 is an interactive tool and guides you through the export process.

 

Your guide to market research (part 1) - Your research assistant

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Uploaded: December 4, 2008